Video projects: Enhancing student’s digital skills to enhance employability

This session took place as part of the 2022 Learning and Teaching Forum Conference.

The presenters were Ana Cruz.


Aim: Enhancing students employability through video projects Takeaway: As a student understand how digital skills and particularly video projects can enhance their employability profile., For educators some lessons learned and best practice will be shared to enhance students digital skills, their employability profile and enhancing both student engagement and satisfaction. During the pandemic and after the lockdowns video interviews, online meetings and remote working increased dramatically. This has highlighted the need for students to be more digitally literate and even more confident with the use of technology and online presentation skills and digital communications. Evaluation methods in universities also need to be aligned with market needs and the digital skills required from students particularly in marketing and management disciplines. The paper will draw on lessons learned through the implementation of evaluation methods including the creation of viral videos and screencast presentations as a method for evaluation in integrated marketing communications and developing corporate identity. The paper will provide practical lessons for students but also for educators on what aspects work better to enhance both the digital skills of students as well as enhancing their employability profile.

You can access the recording of this session at this link:

Video projects: Enhancing student’s digital skills to enhance employability (UoY Panopto log-in required)

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