Using Online Game-based Business Simulation to teach Entrepreneurship effectively to Engineering students – A Case Study

This session took place as part of the 2021 Conference. The presenters were Bidyut Baruah.


The landscape of engineering is constantly evolving and today, engineers are expected to have an understanding of not only science and technology but also certain aspects of business acumen such as the ability to understand market trends and customers’ demands, identify business opportunities and commercialization of new innovation and products. So, there is a growing emphasis in Higher Education to teach such entrepreneurship skills to engineering students. However, there are no clear guidelines on effective teaching strategies for entrepreneurship within the engineering discipline. Currently with COVID-19 limiting teaching options, addressing some of the complex attributes of entrepreneurship education has been a challenge. Given current and potentially future limitations, what can be an effective way to teach entrepreneurship to engineering students? This presentation will highlight the case study of an interdisciplinary programme MSc Engineering Management in the Department of Electronic Engineering where a 10 credit module ‘Enterprise’ focuses solely on the development of entrepreneurial skills among students. An Online Game-based Business Simulation was utilized to give students an authentic experience of running a business and validating their innovative ideas. A survey was conducted among the current cohort of 104 students to measure their confidence with creativity and problem solving within a business set up before and after undertaking this module. Can such experiential technologies facilitate the development of a wide range of skills needed to stimulate students’ entrepreneurial competences? The presentation will discuss the findings of this study and also highlight if such approaches can transform the educational setting in entrepreneurship education for non-business students.

You can access the recording of this session at this link here:

Using Online Game-based Business Simulation to teach Entrepreneurship effectively to Engineering students – A Case Study (UoY Panopto log-in required)

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